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 $95
Billion GE Consumer Finance selects NEWSFLASH
Communicator for customer outreach and lead generation
A fresh new NEWSFLASH
Communicator Design has just launched as
part of an integrated campaign including direct mail
and sales collateral to help GE Consumer Finance generate
additional awareness and qualified leads for its corporate
activities across 37 countries and numerous divisions.
NEWSFLASH
Communicator can be tailored to the needs of
specific industry audiences such as Cable TV Subscribers
Here's a special case of the NewsFlash Communicator
we call CABLEFLASH,
intended for cable television companies to improve
upon the ROI of their customer newsletters by making
them direct, animated and interactive. Cable users
can do more than just learn about new services, channels
and offereings, they can complete the necessary transactions
with a simple click.
NEWSFLASH-based
CFWorld for $180 Billion GE Commercial Finance
reaches 18,000 employees in 35 countries every month
GE Commercial Finance is an operating
unit of General Electric Company, one of the world's
largest diversified manufacturing, technology and
services company with $131.7 billion in revenues for
2002. GE Commercial Finance includes GE Aviation Services,
GE Commercial Equipment Financing, GE Commercial Finance,
GE Healthcare Financial Services, GE Real Estate,
GE Structured Finance, and GE Vendor Financial Services.
With a particular expertise in the mid-market segment,
GE Commercial Finance provides loans, operating leases,
financing programs and other services.
Our
custom deployment for NetTV digital displays shows
NewsFlash Communicator can double as an HDTV Trade
Show Kiosk and a web-based Flash presentation
A fresh new NEWSFLASH
Communicator Design has just launched as
part of an integrated campaign including direct mail
and sales collateral to help GE Consumer Finance generate
additional awareness and qualified leads for its corporate
activities across 37 countries and numerous divisions.
NEWSFLASH-based
Capital Times for $425 Billion GE Capital
was the original dynamic Flash employee newsletter
published weekly with new Visual Cartridges
Before it was reorganized into four separate
GE divisions, GE Capital had assets of more
than US $425 billion and was a global, diversified
financial services company grouped into six key operating
segments comprised of 25 businesses. Like all large
companies, GE Capital has to communicate key messages
to its employees in an era of increasing demands on
time and attention. GEC's intranet newsletter Capital
Times was to be relaunched for better readership.
How to get the point across?
Using custom-built Flash technology,
HoloCosmos created a Capital Times NewsFlash system
to periodically inform employees about features and
key news items of each new Capital Times issue. It
workks like this:
Internal eMail broadcasts carry a HoloCosmos-designed
rich eMail notification that the latest NewsFlash
is available along with a link or links to appropriate
features on the NewsFlash Homepage. This delivered
employees to the latest NewsFlash weekly. HoloCosmos
designed a “cartridge system” for swapping
animations, images, headline and subtext, video thumbnails
and other components on a weekly basis. GE Publishing
personnel used a simple webpage frontend to add, subtract
or modify components of the NewsFlash or select from
layout template alternatives. Additional animation
cartridges were prepared on a weekly basis for most
of the year prior to the reorganization. HoloCosmos
now counts GE Consumer Finance, GE Commercial Finance,
and several GE Corporate entities among its clients.
For detailed information about what NewsFlash Communicator
can do for you, contact:
attn: Brooks Cole
email
www.newsflashserver.com
415-663-5486
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